Apple adds camera effects like stickers, filters, and Memoji to messages

Apple is invading Snapchat’s territory with new effects that let you embellish what you shoot through the Messages camera. Today at WWDC, Apple announced that iOS 12’s Messages camera will offer a variety of sticker packs, style transfers like a “comic book” filter, drawn shapes, and both Animoji and the new personalized avatar Memoji. These effects will also be available in FaceTime, which now supports group video conversations with up to 32 people.

These effects could make people who want more visual communication choose Apple’s native messaging app rather than third parties like Snapchat, Instagram Direct, or Facebook Messenger. The new features will be available in iOS 12 that launches today.