Soraa’s new light bulbs skip the smart home and focus on the science of the color spectrum

Everyone’s trying to build a better light bulb. These days, that means things like adjustable colors and smart home connectivity. Bay Area startup Soraa is skipping all the noise for the moment, instead making color its primary focus. For five years, the company’s been producing products for places like art galleries and hotels, where color balance is a big part of the experience. Read More