BlaBlaCar is optimizing its service for small cities and has a new visual identity

When you reach BlaBlaCar’s scale, you need to find customers who are hard to reach — literally. The French company announced an effort to optimize its ride-sharing for long-distance rides for people who don’t live in major hubs. BlaBlaCar now has 60 million users. When you list a ride on BlaBlaCar, you tell the service where you’re coming from and where you’re going. Read More