With 200M daily users, Giphy will soon test sponsored GIFs

And it’s about time. Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs within messaging experiences. This means that users who search for GIFs may be served a sponsored GIF within the messaging tab. There are some obvious use-cases here: A search for… Read More