Snapchat launches sponsored 3D World Lenses, starting with Blade Runner

Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertising Week New York, along with launch partners Warner Bros and Bud Light, both of which will be debuting branded 3D World Lenses as part of marketing campaigns. The new sponsored 3D World Lenses… Read More