Essential’s road to mainstream success is a ten-year play

When Andy Rubin returns to smartphones after a few years in the wilderness, the tech press is going to take notice. Sites will speculate endlessly about teasers and report breathlessly about each small nuance ahead of launch. All of that comes with the territory when you’re the driving force that brought Android into the world. For the phone-buying public, however, Rubin is not yet a… Read More