For Nike, the HyperAdapt self-tying shoes are the first step toward something larger

At $720, Version 1.0 of Nike’s HyperAdapt self-tying shoes are for sneakerheads. They’re flashy and pricey, and while Nike isn’t revealing exact numbers, it’s clear that they’re an extremely limited edition. But one thing they’re not, according to Tiffany Beers, is a gimmick. The Nike senior innovator has been working on the project for more than a decade now. Read More