What to expect when Snapchat goes public tomorrow

Pedestrians hold umbrellas while walking past a Snapchat sign displayed outside of the New York Stock Exchange (NYSE) stands in New York, U.S., on Friday, Oct. 21, 2016. U.S. stocks trimmed losses as deal activity boosted consumer stocks and Microsoft Corp. rose toward a record, offsetting losses spurred by concerns a stronger dollar will damp corporate earnings. Photographer: Michael Nagle/Bloomberg via Getty Images

It’s here! The much-anticipated Snap IPO is happening. They priced their IPO today at $17 per share, raising $3.4 billion and valuing the company at $24 billion. Like venture rounds, IPOs are fundraising events, yet instead of private investors buying the shares, its stock market investors. But there’s a catch. If you’re an ordinary “retail” investor, you… Read More